Early access

A CFO in your pocket.

Connect Xero and Safra tells you what changed, what it means, and what you need to do about it. Every Monday, in WhatsApp.

Start free trial Sign in

No credit card required. First briefing in just minutes.

S
Safra
online
What changed this week?
Three things worth your attention:

$4,200 invoice is now 92 days overdue.
$2,610 — new subscriptions that you may not be using and could be money saved in your business.
$410 supplier charge looks duplicated.
Which one should I handle first?
Chase the overdue invoice first. It is the largest immediate cash opportunity, and the customer normally pays within 30 days.
Every answer is grounded in your connected Xero ledger.
Message Safra...
→
Bank-grade, read-only Xero connection
Sign-in secured by Kinde
Billing by Stripe
Australian owned
What Safra does

Not a once-a-month report. Not another dashboard.

Safra does the thinking a CFO would do, continuously, on your numbers, about your business.

01

Weekly digest, done for you

Where the business stands, sent via WhatsApp and email every week. The important changes arrive before you have to go looking.

02

Ask it anything, anytime

Cash flow, margins, a weird expense, even a forecast — answered in seconds and tied back to the numbers behind it.

03

Catches what you'd miss

Overdue invoices, duplicate charges, cash running low. Safra keeps watch while you get on with running the business.

Clarity
you can act on.
My promise

If you don't find value, don't pay.

“Safra was built to give every business owner the financial clarity they needed and I wished they had.”

You get the first briefing quickly, with no credit card required. If it does not help you make a better decision, you should not keep paying for it.

See it for yourself.

Start free trial
Sample findings

What I found other business owners last month

$4,200

Invoice 92 days overdue nobody had chased.

$2,610

new subscriptions that you may not be using and could be money saved in your business.

$410

A supplier charge paid twice in one month.

Sample findings, anonymised. Numbers always come with a source you can check.

Up and running today

Three steps, then Safra takes it from there

STEP 01

Connect Xero

Takes two minutes. Read-only from the start, so your books stay yours.

STEP 02

Get your first briefing

Safra maps your business and sends the first useful view the same day.

STEP 03

Ask anything, anytime

Use WhatsApp or the app online whenever a financial question comes up.

Weekly digest

Where the business stands, at a glance

The weekly briefing gives you a clear starting point: what moved, what matters, and where to look next.

Northvale Pty Ltd
Monday, 7:00 AM
Revenue$76.5K+12.4%
Gross margin95.8%+2.1 pts
Net cash$7.4KHealthy
Brightlane is 100 days late. Outside their usual 10-day pattern.
Halloway is 90% of revenue. A concentration risk worth watching.
Three recurring bills are missing. Safra has flagged them for review.
Early access

Ready to see your business with never before clarity?

Start with your first briefing and find the one thing worth acting on this week.

Start free trial
Takes 2 minutes · Read-only Xero connection